CHRISTMAS WEEK Closed : Tuesday 12/24- Thursday 12/26 (Click this for more Holiday Hours)
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Open Tuesday-Friday 9am-5pm Saturday 9am-4pm
Closed on Monday and Sunday

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About Us

In 1959, the three Jacques brothers from Canada started a BMW motorcycle dealership in Fort Lauderdale, Florida.  It was located on the SE corner of 441 and Davie BLVD (across from Georgia Pig). They sold BMW motorcycles and accessories for all brands of motorcycles.
Years later, one of the brothers Georges Jacques, who still lives in Plantation with his wife Lucille, bought out his brothers and became the sole owners.  His daughter Cindy started working at the dealership when she was 16. Years later her husband Fred Reeves started working there after he became a certified BMW technician.  In 1987 Cindy and Fred Reeves purchased the dealership from her parents along with the property on 441.
In 1996, the widening of State Road 7 (441) forced the motorcycle shop to relocate.  Fred and Cindy purchased a storage facility located at 4201 Peters Road, and did a complete remodel to turn it in to a beautiful showroom for BMW motorcycles.  The second floor remains the same and to this day as Peters Road self-storage with approximately 55 storage rental units.
In the early years Cindy’s cousin, Raymond, was our head mechanic and worked there for over 40 years and eventually retired to back to North Carolina, where he is from.  His son Tyler started working at the dealership when he was in high school.  He is currently our service manager and a level 3 certified BMW technician. Between Tyler and our head technician, Josue who is also a level 3 BMW certified technician, we have a service department to be very proud of.
Two of Fred and Cindy’s daughters, Julie and Jennifer, also started working at the dealership when they were in high school.  Julie is now our parts, accessories and apparel manager. She keeps our boutique and parts department beautifully and responsibly stocked. Jennifer is the general manager, who is purchasing the dealership in January of 2023. 
We take great pride in being a third generation, family owned and operation business for over 60 years and we could not have gotten this far without our amazing and hardworking team. Especially our office manager, Karen, who has been with us for over 50 years.


BMW Motorcycles Fort Lauderdale is conveniently located near the areas of Weston, Aventura, Coral Springs, Hollywood and Fort Lauderdale.


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